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MOTORINDIA
l
April 2012
Sameer Malhotra.
The present product range in the
auctions covers four categories:
Commercial, Transport, Construc-
tion and Agri. It is expected that the
Auto category will also be added to
the product range soon. The custom-
er base encompasses vehicles and
equipment manufacturers, dealers,
banks, finance companies and end
users.
More than 100 auctions are con-
ducted in a month pan India. Ad-
ditionally the online facility offered
by SAMIL is one of the most unique
mediums to connect with the buyer.
Although a lot of consumers do not
hesitate to travel long distances to
attend the auctions at Shriram Au-
tomalls, those bidders who can’t
make it to the auction site can easily
participate through their online por-
tal www.samil.in/bids. Through the
online facility, a bidder can actively
participate in the auctions without
much fuss. The online tools are very
user-friendly and enable a customer
to take informed buying or selling
decisions.
Another facility offered in Shr-
iram Automall is the Shriram one-
stop, a computerized touch screen
kiosk, which is akin to a virtual ve-
hicle bazaar. It provides real time
information about all the vehicles
available for sale, which is called
Intranet selling.
Besides, SAMIL’s refurbishment
unit – New Look – offers the fa-
cility of refurbishing vehicles and
selling the same. New
Look service stations are
present in almost all the
yards and the services
offered by them have
benefited the community
in an exotic manner.
Said Mr. Sameer Mal-
hotra, CEO, Shriram
Automall India Ltd.:
“Although,
educating
the public is really a
challenge as this con-
cept is new to the Indian
market, we feel that it’s
absolutely essential that buyers and
sellers of vehicles and equipment are
made aware of a platform that takes
care of all their needs. We have pio-
neered this concept, and there is no
other company in the country with
such holistic auction solutions. I can
proudly say that we were the first
ones to take cognizance of the needs
of buyers and sellers. In fact, we
came to the customer rather than the
customer coming to us. To be hon-
est, Shriram Automall has no com-
petition whatsoever”.
w
vehicle zone
The total monthly transac-
tions with all these different
modes are approximately
10,000 machines/vehicles.