68
MOTORINDIA
l
April 2012
CEAT
will emerge most profitable
tyre company: Anant Goenka
CEAT has announced the appoint-
ment of Mr. Anant Goenka as the
new Managing Director. Mr. Paras
K. Chowdhary, the incumbent Man-
aging Director, is retiring but will
continue to be a whole-time Direc-
tor.
Dr. R.P. Goenka, Chairman Emer-
itus, RPG Enterprises, said: “Anant
will add a lot of value to the business
due to his academic background and
skills he acquired working with
other group firms and international
companies. We are happy to have
him taking charge of the company,
and we wish him all the best in his
endeavor, to take CEAT to
even greater heights.”
Mr. Anant Goenka said:
“I am honored to take
charge from Mr. Chow-
dhary, who has led this
company so astutely for
the last decade. My aim
would be to make CEAT
amongst the most profit-
able tyre companies in In-
dia in the next 5 years by
strengthening the CEAT
brand and improving op-
erational efficiencies. I
would like CEAT to be at
the leading edge of tyre
technology by focusing on
research and development
of radial tyres & develop-
ment of alternate materi-
als”.
Mr. Anant Goenka is an MBA
from the Kellogg School of Manage-
ment and a B.Sc. in Economics from
the Wharton School. Initially he was
associated with CEAT Ltd. as Head
of the Specialty Tyre Business. He
has also worked with Hindustan
Unilever, Accenture, Mumbai, and
Morgan Stanley, Hong Kong.
After completing his business de-
grees, he joined KEC International
Ltd. as Vice President (Corporate)
in July 2007 and was in charge of
Telecom Business, Business Devel-
opment in North America and Inte-
grated Planning and Monitoring of
the Transmission and Distribution
business. He was then elevated to
the position of Executive Director -
Supply Chain, which includes man-
ufacturing, procurement, planning,
logistics and quality functions.
w
tyres
Mr. Anant Goenka
“My aim would be to make CEAT
amongst the most profitable
tyre companies in India in the
next 5 years by strengthening
the CEAT brand and improving
operational efficiencies.”
– Mr. Anand Goenka