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MOTORINDIA
l
April 2012
ACDelco’s
new-look labelling for
lubricants, coolants
Having recently announced a 40
per cent increase in growth year-on-
year in 2011 and seen its customer
base almost double in the same pe-
riod, ACDelco’s aftermarket opera-
tion in India has kick-started 2012
by announcing the introduction of a
new-look labelling programme for
lubricants and coolants.
Introduced to add further growth
impetus to an already dynamic prod-
uct offering, the new labels will fea-
ture on a range of containers sizes
for gear, engine, transmission and
hydraulic oils, and coolants. In ad-
dition to being highly consumer
focused by being bold, vibrant and
striking, the new labels are visually
informative and have been designed
to improve product identification at
point of sale.
Carefully created to meet ACDel-
co’s merchandising and display
needs, the new labelling is being ap-
plied to a new container design that
itself is aerodynamic in shape and
which serves to present an overall
package that is not only visually at-
tractive but easy to store and handle.
Commenting on
this latest develop-
ment, ACDelco’s
IAM Director for
India, Mr. Rajesh
Nangia,
com-
mented: “Our old
labelling was dat-
ed, monotonous
in its look and
in much need of
changing. Now we
have a very contem-
porary and modern
looking labelling
programme
that
has been creatively
fashioned. It serves
t o
demonstrate that ACDelco is
a serious player within the aftermar-
ket in India, and we are confident
that it will not only be well received
by our growing ranks of customer,
but help strengthen brand awareness
in the process”.
Covering some 65-75 part num-
bers and available across a full range
of containers from 0.5-55 litres in
capacity, the labels have been pro-
duced in three colours – gold, red
and grey. The graphics presented
on the labels understandably serve
to depict an association with fluid-
ity, whilst also exuding a feeling of
solidity and high quality perform-
ance for which ACDelco is known
globally.
w
lubes & fuels
“The new look labelling
will help further increase
the visibility of ACDelco’s
lubricants product range at
the sharp end, whilst high-
lighting the USP of prod-
ucts that are themselves
environment-friendly.”
– Mr. Rajesh Nangia