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MOTORINDIA
l
April 2012
81
coatings is more or less determined
by new product technology, energy
cost, durability, environment, ap-
pearance, etc.
True, PPG is a value-driven, inte-
grated, market-oriented enterprise,
with consistent sales and earnings
growth with its main focus on coat-
ings and specialty products. The
company owes its success to its
dedication to the customer, the rec-
ognition of the concerns and needs
of society, value of the supply chain
relationships and its responsibility
to the shareholders. Last year, PPG
announced its expansion of APPG
to create a second 50:50 joint ven-
ture.
The OEM coatings product range
covers sealants, adhesives, acous-
tic coatings systems, electrocoat,
primer, basecoat and clearcoat. The
PPG footprint covers 90 per cent
of global production of automotive
coatings. The global market leader
expects domestic consumption in
India to grow substantially. The cur-
rent exports estimated at 15 per cent
are expected to rise in view of India
emerging a small car hub and multi-
ple OEMs considering expansion of
their Indian plants.
Demonstrating innovation,
sustainability
PPG leads the market in offering a
variety of scratch and etch-resistant
clearcoat technologies that not only
meet the rigorous requirements of
automotive manufacturing facilities
worldwide, but also help vehicles
retain a showroom-like finish for a
longer period of time.
CeramiClear was the first clear-
coat to use nanoparticle technology
to achieve a previously unattained
level of scratch, mar and etch resist-
ance.
Patented technology creates an
impressively hard surface that pro-
vides superior resistance to damage
caused by day-to-day use, car wash-
es, and environmental hazards such
as acid rain and tree sap.
w
Focus on Detroit
The company owes its suc-
cess to its dedication to
the customer, the recogni-
tion of the concerns and
needs of society, value of
the supply chain relation-
ships and its responsibil-
ity to the shareholders.