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MOTORINDIA
l
August 2012
BLR’s
overall expansion to offer
unique logistics solutions
BLR Logistiks (I) Ltd., the well-
known transportation service pro-
vider, is steadily expanding its
horizons by offering international
freight forwarding, warehousing
and distribution and project logis-
tics services so as to become an
integrated logistics solutions pro-
vider to its clients.
Road transportation contributes
to 80 per cent of the company
business. Mr. Ashok Goyal, Man-
aging Director, recalls: “My father
started this company as a small
trucking business in 1968, offer-
ing services between Bombay and
Ludhiana. What started as a ‘one-
man one-office’ set-up has now
evolved to be a pan-India network
with over 80 branch offices and a
fleet of more than 400 vehicles.
We have more than four decades
of road transportation expertise. All
our other service offerings capitalize
on this strength as a certain amount
of road transportation will be needed
in any logistics transaction.”
In order to be a preferred vendor
for its clients in this highly competi-
tive industry with a large number of
unorganized players, BLR has con-
tinuously focused on customer serv-
ice. Mr. Ashesh Shukla, National
Head - Fleet, observes: “We noticed
that in India it was unfortunate that
the customer was at the mercy of the
road transportation service provider.
There was no transparency in the
communication and no commitment
to adhere to delivery schedules.
BLR decided to change this.”
Mr. Ashok Goyal says: “We have
deep-rooted relationships with mar-
ket intermediaries who provide us
vehicles as we have been doing
business with some of them for the
past 2 or 3 decades. This and the
various policies that we have put in
place enable us to maintain a high
level of customer service for all our
transactions.”
Before starting work for a new
customer, the company executives
visit the plant as well as the loading/
unloading point to get a complete
understanding of the requirement
and to provide a solution which will
best fit the business needs of the
logistics
Mr. Ashok Goyal, Managing Director, BLR Logistiks (I) Ltd.
The company started by install-
ing GPS tracking systems in all
its vehicles. A vehicle tracking
unit was set up within the Fleet
Department to effectively track
and monitor the vehicles. BLR
has now integrated this infor-
mation on its website so that
customers can track their con-
signment status in real time.
For the vehicles it engages from
the market, the company has
put systems in place for track-
ing of the consignment status.