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MOTORINDIA
l
August 2012
client. In some cases, the company
has also customized its own fleet so
that weight volume benefit could be
given to the client.
Besides, 30-35 per cent of the
business handled is EXIM cargo, so
the company understands the main
areas of importers and exporters and
effectively addresses the same. Ad-
herence to delivery schedules is of
high priority, and one of the service
offerings of BLR is to provide long
haulage support to express cargo
companies in a time-bound manner.
The company has added 32 contain-
erized vehicles to its fleet which are
increasingly preferred by FMCG,
pharmaceutical, packaging, ceram-
ics and such sectors as they elimi-
nate transit loss.
The company further
ventured into the fast grow-
ing “Total Logistics Space”
in mid-2004 with the goal
of making transportation,
logistics and shipping eas-
ier.
A dedicated team manag-
es the international freight
management services that
include facilitation of air
and ocean export and im-
port. The global network of
associates/agents enables
BLR to do door-to-door
forwarding of all interna-
tional freight cargo. BLR
is an IATA-certified agent
and has established rela-
tions with airlines and ship-
ping lines for international
freight movement. It also
offers customs clearance
services.
With six lakh sq.ft. of
warehousing space the company of-
fers both general and bonded ware-
housing. Leading-edge information
technology and connectivity offers
real-time visibility to inventory.
This combination of coverage and
technology ensures seamless control
over a global supply chain.
BLR is an ISO 9001:2008 certified
company and has been rated CRISL
SME-1. GPS on own fleet and ERP
system implementation emphasize
the IT focus of the company which
has been winning awards consist-
ently for its efforts.
Mr. Ashok Goyal concludes by
stating: “We live by our motto –
Creating Value by Simplifying
Supply Chains. Customers want to
implement the Just-In-Time con-
cept in their inventory management,
and only those logistics companies
which are multi-modal and multi-di-
mensional in their service offerings
can survive in the long run. With its
integrated trucking, freight forward-
ing and warehousing capabilities,
BLR delivers value through innova-
tion to its customers.”
w
logistics
BLR has expertise in movement of
over dimensional cargo (ODC) and
in meeting project logistics require-
ments. Associated activities such as
road surveys are also carried out. Ma-
terials management at project site is
a new service offering added by the
company recently.