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MOTORINDIA
l
August 2012
155
economy of our country.
This initiative is an effort
by CEAT to help the in-
dustry stakeholders view
this industry in a new light
and bring out facets of the
industry in terms of excel-
lence that has never been
focused on.”
CEAT has always prid-
ed itself on its unique ap-
proach to business as a
platform of partnership
rather than a conventional
buy-sell system. In June
2009, CEAT embarked
on a journey to help in
transformation of the road
transportation industry.
With this objective in
mind, it took initiatives
like CEAT PRO for fleet
owners to help them bet-
ter their businesses and
reduce operation costs. It
is an interactive platform
that gives fleet owners ac-
cess to best practices and
ideas across diverse ar-
eas of the trucking sector
were given shape to.
From this platform
List of Regional winners
Customer Experience
VRL Logistics Ltd. – South Zone &
Agarwal Packers & Movers Ltd. – North Zone
Operational excellence (BUS)
Bangalore Metropolitan Transport Corporation
- South Zone
Operational Excellence -
Transport Corporation of India Ltd. – South Zone
Planning & Scheduling
Kataria Enterprise – West Zone
Operational Excellence -
Mercurio Pallia Logistics Pvt. Ltd. – North Zone
Fleet Management & Maintenance Transport Corporation of India Ltd. – South Zone
CEAT India Road Transportation Awards were de-
veloped, with the aim of recognizing transporters who
have contributed immensely to India’s development
story.
The awards were adjudged for categories such as op-
erational excellence, environment conservation, cus-
tomer experience, personnel management, etc.
w
tyres