Basic HTML Version
MOTORINDIA
l
August 2012
13
MOTORINDIA (MI): The DOST has been a big success for
Ashok Leyland. Please take us through the journey of DOST
since its launch.
Nitin Seth (NS):
The DOST is the first product from the Ashok
Leyland-Nissan joint venture. We launched the product in Septem-
ber 2011, in the four southern States of Tamil Nadu, Karnataka,
Andhra Pradesh and Kerala, and Maharashtra and Gujarat. Later,
the vehicle was launched in Rajasthan too. Uniquely positioned as
a 1.25-tonne small truck, the vehicle was an expression of provid-
ing Japanese quality at Indian costs. Packed with enhanced power,
greater versatility, well-suited for both inter-city and intra-city
goods transportation, it offers higher productivity at an extremely
competitive cost of ownership. Thanks to its class-leading per-
formance, market response has been overwhelming. Apart from a
very healthy order position, the DOST is already the No. 2 brand in
its 2 – 3.5T category and has garnered a market share of 21% from
its seven markets.
Mr. Nitin Seth, Executive Director, LCV Sales and
Marketing and Defence Business, Ashok Leyland
vehicle zone (cover story)