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MOTORINDIA
l August 2012
173
The year 2011 was a very good one for
Daimler Trucks. Total unit sales increased by
20 per cent to 425,800 vehicles worldwide,
while revenue grew by 20 per cent to Euro
28.8 billion and EBIT rose by a strong 41 per
cent to Euro 1.9 billion. “We are updating our
product range very successfully in all business
units and regions. The best example is the new
Mercedes-Benz Actros, which was already named ‘Truck of
the Year’ in its year of launch. After the natural disaster in Ja-
pan, Fuso quickly returned to its previous level of production,
thanks to its employees’ exceptional efforts. And we are boost-
ing efficiency worldwide by intensifying global co-operation
between procurement, production and production planning”,
adds Dr. Zetsche.
Excellent sales in Europe, Latin America
Trucks Europe/Latin America has global responsibility for
all the truck activities of the Daimler Group under the Mer-
cedes-Benz brand. With another strong increase in unit sales
to 159,300 vehicles (2010: 135,200), Trucks Europe / Latin
America equalled the high level of 2007. A significant contri-
bution came from Western Europe, where Daimler remained
the market leader in the medium- and heavy-duty truck seg-
ments. In Russia, its unit sales doubled to 3,300 vehicles,
thanks to co-ordinated activities with Kamaz.
In Latin America, the company’s unit sales reached a new
record of 52,600 vehicles. Despite the tough competition in
Brazil, the region’s biggest market, Daimler achieved the high
level of the prior year with sales of 44,100 units.
The current Euro III emissions regulations will be replaced
by the more stringent Euro V standards in Brazil in 2012 and
in Argentina in 2013. In response to these developments, truck
manufacturers are upgrading their model ranges. With Daim-
ler’s product line-up, it is well prepared for the change.
Dr. Dieter Zetsche, Chairman of the Board of Management, Daimler AG and
Head of Mercedes-Benz Cars
vehicle zone