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MOTORINDIA
l
August 2012
Foundry.
With a wide range of customers
spread throughout the length and
breath of India, Brakes India in their
quest to gain proximity to their cus-
tomers have set up satellite assem-
bly plants close to its customers in
Gurgaon, Pune, Jamshedpur, Sitar-
ganj and Sanand.
With a focused approach to qual-
ity, Brakes India has established a
very rigorous quality enhancement
program and is working on achiev-
ing single digit PPM levels.
Technology and new products
Brakes India spends nearly 2% of
its annual turnover towards R&D.
With over 200 engineers working
on design, development and testing
of new products, Brakes India has
embarked on an advance product
development program and has de-
veloped new products such as a high
performance drum brake for small
commercial vehicles, plastic cylin-
ders for clutch systems, aluminium
clutch boosters for commercial ve-
hicles and has developed a 2 channel
ABS system totally indigenously.
Mr Viji says: “We have been im-
porting antilock braking system
from TRW for the last 2 to 3 years
and we are on the verge of signing
an agreement for localization with
them”.
Aftermarket
Brakes India has been a strong
performer in the aftermarket and is
keen on increasing its range of prod-
ucts in the coming future. Says Mr
Badri Vijayaraghavan, “there has
been a steady growth in our after-
market business during the last 10
years and we have one of the strong-
est brands “TVS Girling”. Our Dot
3 and Dot 4 brake fluids are doing
well and we have recently launched
a Brake Cleaner, our first foray into
the accessory market. With regional
parts warehouses strategically locat-
ed across the country, Brakes India
is able to provide faster delivery to
its customers through out India.
With a strong OEM presence,
wide range of products and a net
work spanning over 200 distributor
branches dealing with over 80,000
dealers, Brakes India is all set to in-
crease its presence in the aftermar-
ket in the coming future.
Service network
Superior service has always been
the hallmark for Brakes India’s
success. With a technical service
network of over 40 trained engi-
neers located in various parts of the
country, Brakes India prides itself
by providing the best service in the
industry. A well equipped service
training centre located near Chennai
impart training to OEM engineers,
service engineers and mechanics in
rural parts of India on theoretical
and practical aspects of brake serv-
ice and to enhance brand image.
Brakes India’s strength is built on
3 pillars, viz., Technology leadership
with the best in class, capability on de-
sign, development and testing compli-
mented by manufacturing excellence,
superior quality, cost and delivery em-
bellished by superior service leading
to customer delight.
w
A view of the Brakes India Padi facility
component zone
Brakes India has also devel-
oped Electro Magnetic Retard-
ers for buses and is the market
leader in India today. With a
view to offering a wider range
to its commercial vehicle cus-
tomers for the front and rear
engine buses, Brakes India has
a technical tie up with KLAM of
Spain.