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MOTORINDIA
l
August 2012
Mercedes-Benz, Volvo and Navis-
tar which have all entered, or are
in the process of entering India. A
new line of very competitive, fuel-
efficient vehicles is being developed
by Tata Motors to meet the competi-
tion head-on.
In passenger cars, the company
would face even greater competition
from the existing automotive brands
in the country. Hence the company
would have to address the market-
place more effectively with its exist-
ing and future products in order to
regain the marketshare that it earlier
enjoyed.
The fundamental economies of
the Nano, which was globally ac-
claimed when it was unveiled in
2008 and which was plagued with
start-up roadblocks in West Bengal,
will continue to establish itself in
the Indian market with a wider sales
and service network. The potential
market for such an affordable car is
enormous throughout the develop-
ing world.
Mr. Tata further observed that the
automobile sector impacts the lives
of millions worldwide. It creates a
huge number of direct and indirect
jobs and drives the quest for new
technologies, lighter, stronger ma-
terials as well as new processes and
business models. This has resulted
in some of the most important in-
frastructure investments in many
countries – highway systems which
connect cities, connect production
centers to markets and rural areas,
and connect communities through
bridges and tunnels.
While commercial vehicles con-
stitute one of the main forms of
competitive goods transport, based
on a business proposition, the pas-
senger car is probably one of the
most emotive products in the world
today. Despite the much greater
interest in performance, advanced
technology and reliability, the ac-
quisition of a car continues to have
an important element of emotional
buyer attraction based on design,
style and visual appeal which results
in a sale.
w
vehicle zone (cover story)
“The automotive industry has been, and probably will always be, a ba-
rometer of the economic health of a nation, and remains a symbol of its
prosperity. It will play an important role in the development of India. Tata
Motors will strive to retain its market prominence domestically and inter-
nationally and will continue to be a responsible corporate citizen wherever
it operates and do the right thing for all its stakeholders and the communi-
ties which it serves”
– Mr. Ratan N. Tata