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MOTORINDIA
l
August 2012
Cummins Turbo Technologies
bets on Indian operations
For the 60-year-old Cummins
Turbo Technologies (CTT), its In-
dian operations contribute signifi-
cantly to its overall growth. India
is also one of the two major econo-
mies in the world accounting for a
lion’s share of the company’s sales
revenue, particularly from the CV
segment.
This was disclosed to the MO-
TORINDIA Managing Editor &
Publisher, R. Natarajan, in an ex-
clusive interview at the company’s
state-of-the-art Pithampur plant by
Ms. Tracy Embree, President, Cum-
mins Turbo Technologies, USA.
Ms. Tracy was in India to partici-
pate in the two important and mem-
orable occasions of Cummins, i.e.,
the 50th year celebration of Cum-
mins India Ltd., and the 60th year
celebrations of Cummins Turbo
Technologies world-
wide. She said that
countries like India
and China are equally
important as far as
the company’s rev-
enue earnings are con-
cerned. Though CTT,
as a global player, has
expanded its manufac-
turing operations from
the UK to other parts
of Europe, US, China,
Brazil and India, it has
set a uniform standard
of delivering quality
turbochargers. This is
one of the key factors
that drives the growth
of Cummins Turbo
Technologies among
its worldwide customers.
Similarly, though Cummins has
acquired Holset long ago, it uses the
same brand everywhere and keeps
the brand loyalty. Today, CTT is
known more as Holset. It also has
the sourcing strategy both at the
global and regional levels to meet
uniform production requirements.
Overall, the aim is to provide world-
class turbochargers that meet cus-
component zone
Market leadership in CV segment maintained
By R. Natarajan, Managing Editor & Publisher
Ms. Tracy Embree, President, Cummins Turbo Technologies, USA, (left), and Mr. Arun
Ramachandran, India Business Country Leader, Cummins Turbo Technologies at the
Pithampur plant