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MOTORINDIA
l
August 2012
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With the slowdown being witnessed in the commercial vehicles indus-
try, Eicher branded trucks and buses have recorded sales of 3,602 units in
July, which is 13.2 per cent lower than the July 2011 sales. However, the
YTD 2012 sales of Eicher branded trucks and buses stand at 29,661 units
(27,564 units), representing a growth of 7.6 per cent.
In the domestic CV market (5T and above), Eicher branded trucks and
buses have recorded sales of 3,492 units in July as compared to 3,935
units in July 2011, representing a drop of 11.3 per cent. However, the
YTD 2012 sales stand at 28,177 units (25,852 units), representing a
growth of 9 per cent.
In the domestic bus segment, the July 2012 sales stand at 929 units as
compared to 895 units in July 2011, representing a 3.8 per cent growth.
The YTD 2012 sales stand at 5,755 units (4,293 units), representing a 34
per cent growth on YTD basis. The heavy duty (HD) trucks have record-
ed sales of 562 units (601 units). The YTD 2012 Eicher HD sales 4,759
units grew 21 per cent as compared to the YTD 2011 sales of 3,932.
VE Commercial Vehicles Ltd. (VECV) is a 50-50 joint venture be-
tween the Volvo Group and Eicher Motors Ltd. In operation since July
2008, the company product range covers Eicher branded trucks and bus-
es, VE Powertrain, Eicher’s components and engineering design services
businesses as well as the sales and distribution business of Volvo trucks
within India.
VECV aims to become a full-range commercial vehicle company
whose products will drive modernization in commercial transportation in
India and other emerging world markets.
w
these segments.
Eicher buses are known in the market
for their overall low cost of ownership,
and the reason can be found in the ‘Eicher
advantages’. At the core of ‘Eicher advan-
tages’ is the vehicle’s high fuel efficiency.
The company also gained significant
entry into State Transport Undertak-
ings (STUs) during the year. It received
an order for 600 buses from the Andhra
Pradesh State Road Transport Corporation
which was successfully executed with the
majority of the vehicles being covered by
VECV under an annual maintenance con-
tract.
Orders from the Rajasthan State Trans-
port Corporation and the Uttrakhand State
Road Transport Corporation reflected the
growing confidence of STUs in the Eicher
brand.
Investment has also been earmarked for
setting an Eicher bus manufacturing plant
which will take the brand to the next level
of growth trajectory. The plant will have
a capacity to produce 10,000 buses when
fully operational.
Eicher
sales register YTD
growth of 7.6%
vehicle zone