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MOTORINDIA
l
August 2012
99
BharatBenz Power Yatra,
flagged off by Daimler
India Commercial Vehicles
(DICV), the Indian subsidi-
ary of the world’s leading
truck manufacturer, Daim-
ler AG, during the plant
inauguration in April, has
made a successful return
to Chennai after cover-
ing around 8,469 km in
a pan-India drive. During
the 73-day Power Yatra,
the BharatBenz range
was showcased in a real
world environment along
the Golden Quadrilateral
across 22 cities, 19 trans-
port nagars, 100 dha-
bas and state-of-the-art
BharatBenz dealerships.
“We met around 3,000 drivers,
mechanics and garage owners in the
dhabas, apart from many others on
the highways and were truly hum-
bled by the reception and the feed-
back our trucks received. The most
important feedback for us was the
confidence shown on our product. In
“The BharatBenz Power Yatra
was designed not only to showcase
the performance and efficiency of
our product range in real-life con-
ditions but also to receive feedback
and inputs from the trucking com-
munity. The Yatra has given us
the confidence that our engineers
have designed the most appropriate
trucks for India. It has been a fas-
cinating journey where the truck-
ing community has had the oppor-
tunity to explore every inch of our
trucks – under the hood, the chassis,
the cab, etc. – and responded posi-
tively”, said Mr. V.R.V. Sriprasad,
Vice President, Marketing, Sales &
After-Sales, DICV, on the success
of the Power Yatra.
Mr. V.R.V. Sriprasad,
Vice President, Marketing, Sales & After-Sales, DICV
vehicle zone
The Power Yatra gave customers,
transporters, financiers and drivers a
close look at the BharatBenz product
range for the very first time across
the country. The Power Yatra convoy
representing the BharatBenz product
range of LDTs and HDTs showcased
six different trucks – a nine-tonner,
two 12-tonners, two 25-tonners and a
31-tonner.