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MOTORINDIA
l August 2012
tive vehicle diagnostics in a short a
turnaround time. Daimler’s captive
financial arm (Daimler Financial
Services) has created an exclusive
branded financing scheme called
‘BharatBenz Financial’ which will
offer tailor-made financial packages
for BharatBenz customers. Besides,
the company has also tied up with
three leading Indian banks – HDFC
Bank, ICICI Bank and Sundaram
Finance.
BharatBenz trucks will be sold
through 70 dealerships across the
country by the end of this year. The
company targets 110 full-fledged
dealerships by 2014, of which 100
have already been contracted. It is
interesting to note that the company
has received around 735 written in-
tents from interested people, includ-
ing some of the big names in the
Indian automotive retail segment for
establishing dealerships. However,
BharatBenz has been very structured
and focused in selecting dealers.
Power-packed journey
At the final leg of the Power Yat-
ra, Motorindia had an opportunity
to get a first-hand Yatra experience.
The convoy of six trucks were lined
up in Nellore, Andhra Pradesh, hav-
ing traversed over 8,000 km. As
the engines roared, the last stretch
of the 73-day drive began. Though
vehicle zone
“We are looking to secure the network for the next 20 to 30 years. We
have considered parameters such as knowledge of the Indian auto indus-
try, ability to establish new brands successfully and intention of being
present in multiple locations while partnering with dealers.”
– Mr. Sriprasad