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MOTORINDIA
l August 2012
109
Castrol India is the leading com-
pany in the Indian lubricants indus-
try with the largest market share
in the retail automotive segment.
The company is acknowledged as
the technology leader in the Indian
lubricants market and has almost
always taken the lead in launching
the latest technology products and
services for Indian consumers.
In the business to business seg-
ment, Castrol has a strong position
with long and enduring relation-
ships with most vehicle manufac-
turers operating in India. The com-
pany has significant business in
automotive and auto component
manufacturing industries. Its suc-
cess in India has largely been built
around three pillars – continuous in-
novation, strong brands and endur-
ing relationships, all passionately
nurtured by its world class team of
employees.
MI: Castrol has relaunched the
CRB Turbo range at a time when
the Indian trucking industry is
going through a revolutionary
phase with improved and ad-
vanced products hitting the roads.
Could you please elaborate on
your strategy?
SB:
Castrol has always been at
the forefront of innovation and tech-
nology, globally as well as in India.
Over the years, we have continuous-
ly upgraded our portfolio of prod-
ucts, incorporating the latest tech-
nology to meet the demands of the
ever-evolving vehicle technology.
Brands like Castrol CRB Turbo and
Castrol RX Super Max have been
relaunched over the years to keep
pace with changing vehicle technol-
ogy and environment legislations.
Castrol CRB Turbo with Durashield
Boosters technology is the latest ad-
dition to the Castrol CRB range of
products, specially engineered for
high performance truck engines.
Castrol CRB Turbo with Durash-
ield Boosters provides better protec-
tion against soot particles, creates a
protective oil film around critical en-
gine parts and improves deposit and
corrosion protection. It is specifical-
ly aimed at the new generation com-
mercial vehicle engines coming into
the market, the new trucks and buses
need to comply with stricter emis-
sion norms as well as deliver better
performance to consumers which
creates huge stress and temperatures
in the engine. The technology tack-
les these challenges very effectively
and helps consumers by enhancing
the engine life up to two times (test-
ed at SWRI, an independent testing
laboratory based in the US). This is
a key benefit for consumers who are
struggling with spiraling cost of fuel
and vehicle maintenance. Other ben-
efits of the product include 25 per
cent lower oil consumption and 25
per cent cleaner engine.
Castrol CRB Turbo with Durash-
ield Boosters is recommended for
use in all commercial vehicles of
Tata Motors, Ashok Leyland, Mahi-
ndra, Volvo, Swaraj Mazda, Piaggio
and other manufacturers.
MI: Castrol has a wide prod-
uct range for different segments.
What are the products you offer
specifically for trucks and buses?
SB:
The Castrol CRB brand first
made an entry in India over 80
years ago in 1932. Over the years,
the Castrol CRB product range has
evolved and grown, keeping pace
with the changing vehicle technol-
ogy. The current Castrol CRB range
of products includes Castrol CRB
Plus, Castrol CRB Turbo, Castrol
CRB Prima and Castrol CRB Prima
Plus. In addition, we also have the
Castrol RX series of high perform-
lubes & fuels