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MOTORINDIA
l
February 2012
Senior management-level changes
at Mahindra Group
The $14.4 billion Mahindra Group has announced
changes in its senior management cadre, effective Feb-
ruary 1.
Mr. Pravin Shah, Chief Executive - International
Operations, Automotive and Farm Equipment Sectors
(AFS), will take over as Chief Executive of the Automo-
tive Division. As the head of the division, he will join all
the related councils and dynamic structures, ex-officio.
Mr. Ruzbeh Irani, currently Executive Vice President
- Corporate Strategy and Chief Brand Officer, is being
transferred to AFS. He will now take over as Chief Ex-
ecutive - International Operations, and will represent
this vertical in the various dynamic structures and coun-
cils, in the place of Mr. Shah.
Mr. Shriprakash Shukla, currently President - Spe-
cial Group Projects, will take over as President - Group
Strategy and Chief Brand Officer.
With over 30 years in Mahindra, Mr. Pravin brings
with him his vast experience in various facets and also
insights for successfully managing the business. He has
handled key assignments within the automotive and
tractor businesses as well as other parts of the group,
including as a key member of the Automotive Sector
leadership team.
men at the helm
Mr. Ruzbeh joined the Mahindra Group in March
2007. Heading the Office of Strategy Management
(OSM) over the last five years he has successfully led
strategy formulation and monitoring across the group.
With additional responsibility as the group’s Chief
Brand Officer, he has been instrumental in the recent
branding exercise of Mahindra Rise.
Before joining Mahindra, he spent close to 22 years
with Hindustan Unilever and Unilever where, after join-
ing as Management Trainee in 1985, he held a number
of key positions.
Mr. Shukla has nearly 31 years of rich and varied busi-
ness leadership experience in diverse businesses such as
Dunlop, Jenson and Nicholson Group, Swisscom Essar
(now Vodafone Essar) and the Reliance Group. His last
assignment was as President & CEO of Reliance Infratel
Ltd.
The Office of Strategy Management (OSM) would
play a key role in enabling and facilitating strategy for-
mulation and monitoring across the group. With his ad-
ditional responsibility as the Chief Brand officer, he will
also be involved in driving the exciting Mahindra Rise
movement in conjunction with all the businesses.
w
Mr. Pravin Shah
Mr. Ruzbeh Irani
Mr. Shriprakash Shukla