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MOTORINDIA
l
January 2012
Konvekta air-conditioning unit coming up in India
Almost all companies suffered a
drop in profits or even losses in 2009
and the expectations for 2010 were
more than subdued. Konvekta AG too
registered a severe drop in the global
demand for air-conditioning systems
and adapted to the market situation by
cutting the working hours at its plants
in Schwalmstadt, Turkey, Argentina
and China.
Whilst other companies had to let
staff go as a result of the crisis, no
one at Konvekta was made redundant.
And now, at the end of 2011, the order
books of this air-conditioning special-
ist from the North Hessia region in
Germany are full to the brim again.
This is reflected in the recent recruit-
products & components
ment of 50 new employees at the head-
quarters in Schwalmstadt.
One of the drivers that helped the com-
pany out of the crisis was the world’s
lightest air-conditioning system of the
model series “UL” (UltraLight) and
the great progress in the air-condition-
ing systems with the environmentally-
friendly refrigerant CO
2
.
Other factors of success are Konvek-
ta’s innovative power and the associated
systematic analysis of potential market
opportunities combined with the corpo-
rate courage to not just wait out the crisis
but to invest.
All this has led to the erection of a new
production site near Mumbai which will
open soon. Primarily, the plant will pro-
duce bus air-conditioning systems and
cooling systems.
Having already recorded a high level
of interest from potential customers, the
company has been able to win new key
accounts in China and Russia over the
past few months. For example, Moscow
city will receive 2,400 buses with Kon-
vekta rooftop air-conditioning units.
Konvekta made good use of the crisis
period to improve its structures and fo-
cus its strategy more specifically on mar-
ket opportunities. It aims to ensure that
2012 will be successful by continuing
with this strategy.
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