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MOTORINDIA
l
January 2012
Isuzu IS12T truck launched
in Kerala
Since several years, Kerala is a
high potential market for the SML
Isuzu range of products. During
2010-11, SML Isuzu dealers togeth-
er sold 2,381 units, the highest in the
past 25 years. In the current financial
year, SML Isuzu has a goal of sell-
ing nearly 3,000 units in Kerala.
On December 9, the first sale of
the all-new Isuzu IS12T, 12-ton
GVW truck was delivered to a ce-
ment dealer in Palakkad. The ve-
hicle has a very powerful 5200 cc
Isuzu engine churning out 150 hp.
The 6+1 gear box, which is also
manufactured by Isuzu, is an added
advantage for the cement segment.
The SML Isuzu Kerala team has
got strong business plans to pen-
etrate into the 12-ton GVW seg-
ment with its newly-launched IS12T
truck.
New sales outlet opened
Meanwhile, the company
has inaugurated its new sales
outlet at Palakkad. Known as
Kingston Motors, headed by
Mr. Sreekumaran Nair, who is
a major player in the auto body
building segment from central
Kerala. The outlet was inau-
gurated by Mr. V. Nilakantan,
Area Manager, SML Isuzu Ltd.
Situated on Trichur-Palakkad
byepass road, the outlet will
also be dealing in service and
spares of SML Isuzu products
for Palakkad district.
Palakkad has always been a
strong market for SML Isuzu,
vehicle industry
with the sales figure crossing 200
vehicles per annum. As a part of in-
creased emphasis on the Palakkad
market with new Isuzu products
coming into its product range, the
company has aggressive business
plans for it.
Kingston Motors is an ISO 9001-
2008 certified company which is
into auto body building with G.
Sreekumaran Nair as Proprietor.
Kingston has its registered office at
Kalamassery, Cochin, which is op-
erating for the past two decades.
Mr. Vimal Raj, an engineer by pro-
fession, is its Managing Director.
w
Picture taken on the occasion of the delivery of the first IS 12T Isuzu 12-ton truck in Kerala to
Mr. Gangadharan, Partner, Sri Muruga Traders, the cement dealer from Palakkad, by Mr. V. Ni-
lakantan, Area Manager, SML Isuzu Ltd., Cochin. Mr. Himamudhin Ramju Sait, Managing Director,
Maxim Motors Pvt. Ltd., Cochin and Mr. Avinash, Partner, Sri Muruga Traders, look on.
Mr. V. Nilakantan cutting the ribbon to open the new
sales outlet at Palakkad.
The company has more than 30
per cent market share in the
5-10 ton GVW segment in India.