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MOTORINDIA
l
July 2012
more and more CV customers to use
OE authorised workshops which
will drive demand for garage equip-
ment.
Q: How have you done with re-
spect to OEM business? Do you
have any recent major break-
throughs?
A: Our product sales are depend-
ent on OEM approvals. Over the
past year we have had several prod-
uct approvals from OEMs and our
business has seen good growth in
most of the OEMs. We have also
had the major share of business from
new OEMs that entered the market
last year.
Q: Could you throw some light
on your service-related aspects?
Do you have any special initiatives
to back up your strong sales per-
formance?
A: A major contributor for our
growth and sustained market leader-
ship has been our after sales service.
We have continuously invested in
expansion of our service network.
Apart from AMC and On Call serv-
ices our health check campaigns
have been well received by custom-
ers and OEMs. Our customers can
get a free assessment of the equip-
ment and recommendations for ad-
dressing deficiencies in equipments.
Our service team is by far the largest
in the country, with a pan India pres-
ence – 12 branch offices manned by
24 service engineers and 40 tech-
nicians, supported by 200+ dealer
technicians. Our in-house training
department provides regular train-
ing sessions to our service team &
measures their skill levels against
benchmarks. The centralised Cus-
tomer Care System based in Coim-
batore registers service-related re-
quirements via phone / fax /email
and initiates action for closure. An
escalation process is in place to
ensure that service calls are closed
promptly.
Q: Can you give us an update
on the export of garage equip-
ment from your Kurichy facility?
How are your export prospects at
present?
A: Our international business has
grown by 20 per cent over the previ-
ous year, and we expect to sustain
this growth rate with the introduc-
tion of new products in select mar-
kets.
Q: The recent years have wit-
nessed entry of a few multination-
al garage equipment companies
into India. What are your plans to
stay ahead of the pack?
A: We welcome such competition
as it helps us to stay focussed on
continuously improving our product
quality and service, besides being
cost competitive. Our track record
of over 50 years in the garage busi-
ness, pan India presence, product
range, aftersales service, internal
business processes and partnerships
with the best in business will enable
us to offer superior value proposi-
tion to our customers and compete
with multinational garage compa-
nies in India.
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focus on garage equipment
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