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MOTORINDIA
l July 2012
Excerpts from the interview:
Question: Tranztar is increas-
ingly becoming a name to reckon
with in the commercial vehicle ap-
plication industry. Can you take
us through the journey so far?
Answer: We have been working
very hard over the last five years to
become the leading manufacturer of
world class commercial vehicle ap-
plications, such as tippers, trailers,
etc., in India. I am happy that we
have become a leading brand and a
market maker in the Indian CV ap-
plications industry. However, we
are also aware that our journey has
just begun and we have a long way
to go.
It all started with a basic need
since the quality of CV applications
that were available in the country
was simply not up to the mark and
far from global standards. We found
that this industry was completely
fragmented and dominated by un-
organized players. There was little
regulation and no standardization,
whether in design, components or
manufacturing practices. Customers
were forced to accept sub-standard
products, since innovation and qual-
ity standards were low. Tranztar has
sought to change all that with its fo-
cus on state of the art applications
for the commercial vehicle industry.
Q: What is the application range
Tranztar CV applications has emerged one of the fastest growing brands of trail-
ers and truck bodies in India. The company is driving growth in the organised
fully-built vehicle (FBV) market in India by offering a wide range of solutions for
the industry. Mr. Nitin Chamaria, Tranztar CEO, explains to Motorindia how
the company has established its presence in the industry over the last few years
and also what Tranztar has to offer in the coming years.
An exclusive feature from MOTORINDIA
cover story