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MOTORINDIA
l
July 2012
changer in the industry and provides
tremendous value and benefits to
the transport operator. Eicher 11.14
continues to garner market share in
UP.
Eicher has started gaining good
customer acceptance in the heavy
and medium duty bus segment. The
year 2011 saw it improve its bus
market share in the country from
seven to 10 per cent. Eicher also
gained significant entry into the
STU segments during the year. It
received an order of 600 buses
from the Andhra
Pradesh
State
Road Transport
Co r p o r a t i o n ,
which was suc-
cessfully
ex-
ecuted.
Successful ex-
ecution of orders
have also taken
place with the
Rajasthan State
Transport Corpo-
ration, GSRTC
and UKSRTC,
reflecting
the
growing confi-
dence of STU’s
in the Eicher
brand.
An investment
of Rs. 125 crores has also
been earmarked for setting up of
an Eicher bus manufacturing plant
which will take the brand to the
next level of growth trajectory. The
plant will have a capacity to produce
10,000 buses when fully operation-
al.
Eicher has a wide service network
across UP with service centres at all
key locations. Currently it has 12
touch points in the State. As part of
its commitment towards after-sales
service, the Eicher Promise initia-
tive too has been launched to en-
sure enhanced service coverage for
its VE Series of heavy duty trucks
and heavy duty buses which help in
maximizing uptime and thereby bet-
ter the operating economics for the
operator.
ment between Volvo and Eicher,
VE Powertrain facility is also being
set up. This will be a global hub for
the medium duty automotive engine
requirements of Volvo globally for
five- and eight-litre engines. The
plant will go on stream in July 2013
and will have the capacity to manu-
facture one lakh units per annum.
The Euro 6-compliant diesel
engines to Volvo Europe will be
adapted to Euro 3 and 4 engine
technologies for VECV require-
Besides Promise, the other initia-
tives by Eicher to help increase the
vehicle utilization leading to higher
profitability include Eicher freedom,
mobile service camps, Eicher onroad
service, cashless insurance in asso-
ciation with insurance companies
and driving training programmes.
As a testimony to the strong align-
ments. This is possibly the largest
such project in India and certainly
the most technologically advanced,
which will catapult VECV into one
of the largest commercial vehicle
engine manufacturers in India. It
will give VECV capability well be-
yond any of its competitors.
w
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