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MOTORINDIA
l
June 2012
ACDelco
enhancing range and quality
of batteries
Having seen its aftermarket opera-
tion grow by 40 per cent last year,
ACDelco India is set to register fur-
ther growth by significantly enhanc-
ing its battery product offering. Tak-
ing in both conventional and hybrid
batteries, ACDelco is in the process
of bringing on stream 22 new refer-
ences that will see the range grow to
a total of 61 part numbers.
Covering a range of automotive
applications for cars, vans and light
and heavy commercial vehicles,
new references are also being added
to ACDelco’s range of low mainte-
nance inverter batteries, a product
group that was first introduced into
India in July last year. Of particular
importance, the new products take
in the long-awaited sealed main-
tenance free (SMF) references for
both the popular Chevrolet U-Va
and Beat models.
Commenting on the launch pro-
gramme, Mr. Rajesh Nangia,
ACDelco’s IAM Director, said:
“Having enjoyed a very successful
2011, we have a number of initia-
tives in the pipeline that are aimed
at maintaining our growth impetus
throughout this year, batteries be-
ing one of them.
With
ACDelco
standing as one of
the few brands ca-
pable of offering
SMF batteries in
India, not only are
we optimistic that
the new references
in this particular
area will become
widely
adopted,
the same is equally
applicable when it
comes to the popular
references we are adding
to our automotive MF and
low maintenance hybrid batteries.
As well as covering an increasing-
ly popular number of applications,
all of the new batteries are manu-
factured and tested to rigorous qual-
ity control parameters as part of the
company commitment to providing
products of the highest quality and
which exhibit excellent performance
reliability. Not surprisingly, all of
the new-to-range part numbers not
only offer greater cranking power,
but they are low maintenance prod-
ucts that offer very good life expect-
ancy, irrespective of their end-use
application. Further, all ACDelco
batteries are being supplied in a new
coloured casing and fresh packag-
ing. What’s more, a new brand la-
bel is being created for the ACDelco
low maintenance hybrid type.
“It isn’t purely about numbers. We
have invested a great deal of time
and energy recruiting and appoint-
ing specialist dealers who not only
have strong product knowledge but
a proven track record in customer
relations. We are confident that
the quality of the product offering,
when matched to optimum channels
of distribution and excellent parts
availability, will ensure that ACDel-
co battery sales continue to go from
strength to strength in India.”
Established in India in 1997,
ACDelco today supplies a diverse
range of vehicle parts that takes in
batteries, lubricants, half-shafts,
bulbs, spark plugs, oil, fuel and air
filters, brake pads, and HVAC and
car care products. It supplies the
aftermarket in India with a product
range covering over 2,500 part num-
bers. Manufactured to the highest
quality, all ACDelco components
are competitively priced.
w
batteries
In order to provide truly nation-
wide parts distribution, the ex-
panded ACDelco battery product
range will be available through
a 200-strong network of dedi-
cated partners who are special-
ists within this product sector.