120
MOTORINDIA
l
June 2012
RIL-SIBUR
joint venture for butyl rubber
Reliance Industries Ltd. (RIL) and SIBUR, the largest
petrochemical company in Russian and Eastern Europe,
have formed a joint venture called Reliance Sibur Elas-
tomers Private Ltd. The JV will be
the first manufacturer of butyl rubber
in India and, with its targeted produc-
tion of 100,000 tonnes of butyl rubber
per annum, it will be the fourth larg-
est producer at the global level.
The JV will cater to the demand
for synthetic rubber from the Indian
automotive industry, which currently
exceeds 75,000 tonnes per year and is
being met through imports.
Investment in the JV is in line with
RIL’s vision of emerging as a sig-
nificant player in the global synthetic
rubber market. RIL’s share in the
venture is 74.9 per cent while SIBUR
accounts for the balance. The JV will invest $450 mil-
lion in setting up its facility, which is expected to be
commissioned in 2014.
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corporate
Mr. Mukesh D. Ambani, Chairman & Managing Director, RIL
Elofic’s
new logo reflects big
expansion underway
Elofic launched its new logo, on the occasion of its
61
st
anniversary on May 11, which signifies the changes
under way in the company by way of aggressive ex-
pansion and upgradation plans, with emphasis on en-
vironment preservation. The company aims to further
accelerate its pace of growth, based on the increasing
acceptability of its products.
From being a popular automobile filter manufacturer,
Elofic has diversified into lubricating oils, greases, cool-
ants and sealants under the Elofic 4X brand. Backward
integration of its manufacturing facilities has enabled
it to further control the quality and performance of its
products. It now meets almost all its sheet metal, plas-
tic moulding, painting and paper impregnation require-
ments in-house. All the machinery added are high per-
forming and state-of-the-art.
The occasion also saw the commencement of in-house
production of Elofic lubricating oils and greases.
Elofic has an envious quality record, including con-
temporary quality certifications since 1995. It gave due
importance to R&D activities and obtained in March
2009 recognition from the Department of Scientific and
Industrial Research for its in-house R&D laboratory.
The company is undertaking extensive expansion and
modernisation of these facilities in order to add more
value to its products and ensure enhanced customer sat-
isfaction.
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