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MOTORINDIA
l
June 2012
11
cover story
Focus on Truck industry
Mahindra Navistar Automotive Ltd. (MNAL), part of the $15.4
billion Mahindra Group, is switching gears to establish itself
as a leading player in the Indian HCV market. The JV company,
which brought together Mahindra’s brand power and Navistar’s
technical prowess, seems to have got the right mix – the right
products for the Indian market which have been very well re-
ceived, a world-class manufacturing plant at Chakan which is
definitely one of its kind, service points throughout
the length and breadth of the country, inno-
vative initiatives to bond with the trucking
industry – and a lot more.
It has certainly done all the nec-
essary background work, and if
things go as per MNAL’s plans, the
company is all set to capture a good
share of the growing HCV market in
the country, coupled with its steady
growth in the LCV segment. Mr.
Nalin Mehta, Managing Director,
MNAL, takes us through the jour-
ney so far at the company and the
big plans ahead.
“Mahindra Navistar has emerged
as the new and viable alternative for
the Indian trucking customers who
have been experiencing status quo
and inertia in a duopolistic market.