Basic HTML Version
MOTORINDIA
l
June 2012
41
An interesting decision which has
proved remarkable for Ashok Ley-
land is the mounting of tipper bodies
within the company’s plant, ruling
out the need for taking the chas-
sis out of the plant – a move which
would attract an excise duty of 14
per cent as compared to the excise
duty of 12 per cent for a fully-built
vehicle. It is learnt that as a result
the company has saved huge work-
ing capital.
Another major step forward for
Ashok Leyland is the use of trail-
ers to deliver its trucks to custom-
ers. The company aims to hand over
the new vehicles to its customers
with practically brand new tyres and
batteries and with zero km on the
odometer.
With a focussed vision, strong
product range, advancing techno-
logical expertise and a brand new
marketing blitz to increase its mar-
ket hold, it will be interesting to
watch how Ashok Leyland battle it
out with competitors in the coming
year. As for the Indian commercial
vehicle segment and the end cus-
tomers, it would be a win-win situ-
ation, thanks to the stiff competition
in the market, which would hasten
infrastructure growth in the country
and gradually raise the standard of
the commercial vehicle industry to a
higher level.
w
vehicle zone
Focus on Truck industry