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MOTORINDIA
l
June 2012
57
80 per cent market share in the Ace
Cargo segment and 75 per cent in
the passenger carrier segment. With
more variants on offer, the company
is sure that its market share would
grow further.
The Ultra range of LCV and ICV
vehicles were showcased at Auto
Expo 2012. The range would com-
prise cargo and passenger versions.
The company has already soft-
launched the passenger version with
100 vehicles on road, and the cargo
version is expected to be launched
by the second quarter of 2012-13.
In the Prima range too, a number
of variants, including the Prima tip-
pers, were introduced. With Prima
sales crossing 2,000 units last year,
the company plans to bring out more
models of the Prima range. It also
feels the market is gradually matur-
ing and is now ready to pay more for
quality products.
According to Mr. Pisharody,
Tata Motors’ major strengths lie
in its wide product range and plant
capacities. For instance, the initial
capacity of the company’s Pant Na-
gar plant was 25,000 vehicles per
month. Now it has touched 40,000
units, including smaller vehicles.
Vehicle supply
pact signed with
AGI, Myanmar
Tata Motors has entered into
an agreement with Apex Great-
est Industrial Company (AGI),
Myanmar, for distribution of its
commercial vehicles and passen-
ger cars in that country.
The agreement was signed on
May 26 at Myanmar’s capital
city, Nay Pyi Taw, by RT Was-
an, head, international business,
commercial vehicles, and Johnny
Oommen, head, international
business, passenger vehicles,
on behalf of Tata Motors, and
U Kyi Thein, Chairman, AGI
Myanmar.
In March 2010, Tata Motors
had signed a turnkey contract
with Myanmar Automobile &
Diesel Industries (MADI), an
enterprise under the Myanmar
Ministry of Industry, for setting
up a heavy truck assembly plant
at Magwe in central Myanmar.
Funded by a $20-million line
of credit from the Government
of India, the plant, inaugurated
in December 2010, is now fully
operational.
With a highly flexible chassis
and frame assembly line, along
with cab manufacturing, paint
shop and trimming set-up, the
plant has a capacity to produce
1,000 vehicles per annum ini-
tially with a provision to raise it
to 5,000 units.
vehicle zone
Focus on Truck industry