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MOTORINDIA
l
June 2012
Greaves
Construction Equipment Division
embarks on major diversification
In its endeavour to strengthen its
Construction Equipment Division,
Greaves Cotton Ltd. is looking at
growing from construction equip-
ment business to that of becoming a
comprehensive infrastructure play-
er. With this objective, the Division
is embarking on key business initia-
tives, including technology transfers
and other streams of business like
rentals to reconstruct its current
business model. The Division has
tied up with Samil Korea for tech-
nology transfer for turning out much
superior products.
Commenting on these devel-
opments, Mr. Sunil Pahilajani,
Managing Director & CEO, said:
“Augmenting its growth strategy,
the Construction Equipment Di-
vision is seeking to operate in the
gamut of infrastructure, offering
customers superior products and
solutions. Being a solution provid-
er we are constantly working on
expanding our product portfolio so
as to meet customer demands. The
strong thrust provided
by the Govern-
ment to the con-
struction and
infrastructure
sector has fur-
ther catalysed
our
strategy.
This tie-up is
a positive step
taken to ensure
that our products
are backed by world
class technology that
ultimately translates
into increased cus-
tomer benefit.”
Mr.
Ramachandran
Nandagopal, CEO, Con-
struction Equipment Divi-
sion, observed: “In today’s
competitive environment,
customers expect world
class technology and service. We
are seeking to revamp our existing
product portfolio to offer a wide va-
riety of products that deliver higher
levels of customer satisfaction. By
ushering in best-in-class technol-
ogy, we endeavour to build a robust
contemporary product basket and
aim to be a one-stop solution for our
customers.”
Greaves Construction Equip-
ment Division manufactures a wide
range of compaction and concret-
construction equipment
Mr. Sunil Pahilajani, M.D. & CEO