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MOTORINDIA
l
June 2012
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the globe. The company sells its
products either directly to customers
or to body-builders who in turn sell
them to other countries.
The company has a worldwide
service network. Through technical
training courses, specific manuals
and a precise understand-
ing of each client’s
needs, it guarantees
total efficiency at
all its technical as-
sistance service points.
With its manufacturing
facilities in Spain and China and
commercial offices in France and
Mexico, all the air-conditioning
units installed by Irizar are supplied
by Hispacold which sold its prod-
ucts to the Indian market through
the Irizar-TVS partnership a dec-
ade ago. It has supplied its units to
Ashok Leyland for its Delhi Trans-
port Corporation (DTC) buses and
Foton’s low-floor buses. The col-
laboration between Ashok Leyland
and Hispacold began around nine
years ago when the latter supplied
the climate system for the former’s
luxury vehicle Luxura. The partner-
ship has been consolidated over the
years with the impressive perform-
ance of Hispacold’s products.
The vehicle had been designed
jointly by Ashok Leyland and His-
pacold to obtain the highest per-
formance, incorporating an air-
conditioning unit for the driver and
passengers and an electronic control
called Ecomaster Clima. A group of
technicians from the Spanish com-
pany were sent to India to supervise
installation and ensure proper work-
ing of the systems.
In 2009-10, Hispacold sold close
to 450 units to DTC and around 50
units to Jaipur, all of them imported
from Spain. While the supplied units
are currently under test, the compa-
ny is formulating a strategy for the
Indian market.
“We are working on new units
and products for the Indian market.
We have to make a marketing plan
to reduce the cost and also produce
locally in India. This could involve
sourcing components from China,
Spain and also local Indian sup-
pliers, but the ultimate aim is
to find the right final product”,
said Mr. Javier Rodriguez, Asia
& Oceania Market Manager.
The company is also keen on
working with Tata Motors in the In-
dian market and heavy-weights such
as Volvo and MAN at the global
level.
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component zone