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MOTORINDIA
l May 2012
127
Since inception in 1967 till today,
the company has made an invest-
ment of 710 million Euro and ranks
the 15th largest company in Turkey.
It produced a total of 62,000 buses
and 149,300 of trucks since com-
mencement of production in 1968.
Mercedes-Benz Türk continues to
be the market leader with total sales
of 3,018 buses. The brand became
once again the most preferred one,
with a market share of 56.8 per
cent. The company exported 1,919
buses to foreign markets, especially
to Western Europe.
The company started operating
in the second-hand vehicle market
in 2009. For the purpose, a new
company called Mercedes-Benz
Taşıt Ticaret ve Servis A.Ş. was
set up. Since then, using different
brands like “BusStore” for buses
and “Used1” for light commercial
vehicles, the company achieved
commendable success. In the first
quarter of the current year, 75 sec-
ond-hand buses (36 per cent higher
than the same period last year),
Mercedes-Benz Türk, with its leadership
in the Turkish coach market for 45 years,
builds high-tech coaches at its bus plant in
Hoşdere/Istanbul. The company displayed at
Busworld 2012 vehicles like new 2+1 seated
Travego 17 with infotainment screen, Trave-
go 15, new 2+1 seated Tourismo 16, Tour-
ismo 15, Conecto Solo, Articulated Conecto,
Sprinter service vehicle, Sprinter Dolmuş
(minibus specially designed for Turkey), and
Vito 8+1 Minibus.