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12
MOTORINDIA
l
May 2012
the field. The growth we aim for by
2015, keeping industry cycles aside,
is almost over 25 per cent each year.
In India, as you know, we have al-
ready announced an investment
of Rs. 400 crores and a multi-fold
growth to follow, including entry
into new segments. The aim in the
region is to cater to the growth needs
for bus transport. The sheer volumes
being developed allow us the op-
portunity to develop new products
here, built for Asia. In turn, these
new products will have the oppor-
tunity to cater to specific new seg-
ments globally. So, as you see, Asia
is a market opportunity as well as a
source for new concepts and ideas.
Already, as you know, the Volvo
9100 coach is symbolic of our plans
to expand and be a part of a larger
progress story in the region. At the
same time, we are raising the stand-
ards we have set with new products
like the Volvo 9400PX and Volvo
7400XL. In China, we have coach
and city bus products that help build
a strong presence there. Shanghai
not only has around 6,000 Volvo
buses but almost 14,000 buses from
the Volvo stable. Just like in Curit-
iba, Bogota and Chile among other
cities in South America, we should
see the development of more and
more cities with bus-based mass
transport systems in Asia. Volvo
plans to play a leading role here as
a global leader in BRT. Asia, as you
know, has some of the largest and
fastest growing metros.
In India, we will be working to
achieve the billion-dollar mark in
cover story