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MOTORINDIA
l
May 2012
uct range includes Lighting, 15 Pin,
ABS and EBS assemblies, which are
not yet introduced in India. Omni
Matrix is among a few companies
in India that make these assemblies
having backward integration of the
components.
As the Indian market for these as-
semblies is still in the nascent stage
and growing, Omni Matrix is seek-
ing to tap more potential markets
such as Australia, USA, UK and
South Africa where the truck indus-
try is far more developed than in In-
dia.
Asked about the USP of the com-
pany, the Managing Director, Mr.
Rajesh Chabria, said: “Our USP is
the fact that our complete manu-
facturing is within the realm of the
company. Secondly, this product is
far more superior in design in com-
parison to the competition and more
importantly, we have the financial
capability to commit the resources
required in order to design and de-
velop other products of similar engi-
neering standards.” Omni Matrix is
planning to set up a Quality lab and
Mr. Rajesh. H. Chabria, Managing Director
Focus on components
The company is positive about the level
of technology and engineering design
it has, and is now fully geared to face
competition. In the last two months,
Omni Matrix has been associated with
the biggest names in the Trucking in-
dustry, including Bharat Benz, Mahin-
dra Navistar, MAN and AMW, and has
started supplies to them. The company
is currently in talks with Tata Motors
and Ashok Leyland.