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MOTORINDIA
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September 2012
Sanjay Chakravarty appointed
Bosch Asia Pacific Head
Mr. Sanjay Chakravarty, Senior General Manager & Head of Corporate Com-
munication, Bosch India, has been appointed Director - Corporate Communica-
tions, Brand Management and Sustainability of Bosch GmbH for the Asia Pacific
region based in Shanghai. He will be heading this function as part of the Center of
Competence for the APAC region overseeing countries from Japan to Australia.
Mr. Dhiraj Singh will be the successor to Mr. Chakravarty. With his wide ex-
perience both in PR and Marcom, Mr. Singh will enhance the Bosch brand equity
in India.
Mr. Chakravarty has been instrumental in bringing about the brand transforma-
tion of the erstwhile company Mico to Bosch through a series of internal and ex-
ternal communication and branding tools running over a span of over three years.
He is also responsible for the brand equity that Bosch currently enjoys in India.
A post-graduate from the Indian Institute of Mass Communication - Delhi, Mr. Chakravarty is a hard core com-
munication and brand professional with extensive industry experience.
Commenting on this, Mr. V.K. Viswanathan, President, Bosch India, said: “I am extremely happy to see our Indian
managers are in demand for such global responsibilities. As part of our well-structured HR programme, Bosch India
will continue to groom potential managers to take up such challenging responsibilities.”
Anand Krishna joins Hella India Lighting as
General Manager (Marketing & SCM)
Mr. Anand Krishna has joined Hella India Lighting Ltd., Independent Aftermar-
ket Division, as General Manager - Marketing & SCM. Prior to this, he was head-
ing winning teams for Fleetguard Filters, Purolator India Ltd., and HBA & Co.,
UK.
A management graduate from University of Wales (UK.) with over 19 years
experience in planning and development of marketing and sales teams, design and
implementation of successful marketing strategies and product promotion plans,
Mr. Krishna is keen on increasing sales revenues, developing profitable and pro-
ductive business relationships, co-ordinating with decision-makers, and building an
extensive client base. He executed the Six Sigma Green Belt project in Marketing,
applied TOC principles for business reengineering and successfully implemented
the QCDGP System for retail business to improve productivity and profitability of
manufacturing, sales and marketing functions of the company.
With exceptional communication skills, Mr. Krishna has demonstrated his abili-
ties in training and driving sales teams. He has also an extensive track record of training and mentoring people and
special knowledge about Application of TOC Principals, Six Sigma Project Management and Export & Import / Inter-
national Business (Africa, Europe, CIS and Asia).
men at the helm