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MOTORINDIA
l
September 2012
tional exports from India grow by
8.6 per cent to 63,105 units in the
fiscal year. The company exported
55,079 commercial vehicles and
8,026 passenger vehicles, a growth
of 9.6 per cent and 2.3 per cent re-
spectively over the previous year.
A CKD plant was set up in South
Africa for assembly of commercial
vehicles. Another plant is being set
up in Indonesia which is expected
to start operations next year. The
company continues to have a special
focus on expanding its global foot-
print and is targeting product actions
specifically to cater to international
geographies.
Sales of Tata Daewoo Commer-
cial Vehicle Company (TDCV) at
9,531 units were higher by nine per
cent over the previous year. Tata
Daewoo Sales company, which was
established in FY 2010-11 to dis-
tribute TDCV products, has stabi-
lized its operation during the year,
enabling TDCV to focus on key ac-
counts and fleet customers.
Tata Hispano Motors Carrocera,
S.A. (Tata Hispano) was seriously
affected by the economic downturn
in Europe, particularly in Spain.
Sales for 2011-12 were at 368 units,
down by 27 per cent from the previ-
ous year. Tata Hispano successfully
executed a prestigious CNG series
hybrid low floor bus order for EMT
Madrid during the year, demonstrat-
ing its technological capability. The
company made a provision for in-
vestments in Tata Hispano, arising
from continuous under-performance
in challenging market conditions.
Tata Motors (Thailand) Ltd.
(TMTL) was affected by floods in
Thailand during the year, which
negatively impacted supply chain
partners and the overall demand
scenario there. As a result, volumes
of TMTL at 4,978 units in 2011-12
were down by 17.5 per cent from the
previous. TMTL launched TDCV
CNG tractors and Super Ace to
boost volumes. The Nano, also be-
ing tested for sale in Thailand, has a
potential to boost volumes.
Tata Motors (SA) (Proprietary)
Ltd. launched the Prima range of
trucks in South Africa alongwith
the TDCV range of tractor trailers
and the Indigo Manza at the Johan-
nesburg Motor Show with a view to
increasing the product offerings in
that country.
Commercial vehicle segment
During the year, the domestic
commercial vehicle market record-
ed a growth of 19.2 per cent with
the highest ever sales of 892,349
vehicles. The medium and heavy
commercial vehicles (M&HCV)
segment grew by 6.5 per cent,
while growth of the light commer-
cial vehicle (LCV) segment was at
29.1 per cent. The lower growth in
agriculture, manufacturing and con-
struction sectors mainly contributed
to lower growth in the commercial
vehicle segment at 19.2 per cent as
compared to 27.3 per cent in 2010-
11. Further, M&HCV demand was
mainly affected by higher interest
rates and restricted financing due to
tight RBI monetary policy.
The LCV segment continued
to drive growth for the company
whose sales increased by 23.5 per
cent to 323,118 units from 261,637
vehicle zone (cover story)
The company’s sale of commercial
vehicles in the domestic and interna-
tional markets 2011-12 was 585,283
units, representing a growth of 15.1
per cent over the previous year. The
growth was driven by focused product
actions, enhancement of quality serv-
ice network, expanded service outlets
and financing options suited to cus-
tomer needs.