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MOTORINDIA
l
September 2012
will continue to invest in our com-
pany and actively increase capaci-
ties to ensure further growth.
MI:
Could you give us a brief
on your current sales and service
network? How are your expan-
sion plans unfolding?
SL:
Based on many years of ex-
perience, the NORMA Group offers
state-of-the-art technology. NOR-
MA India focuses on customizing
the engineered joining technology
to the local market. We achieve this
by local manufacturing and by dis-
tributing our products and solutions
via our distribution centre as well
as various local dealers.
NORMA India is currently set-
ting up a distribution network
across India where dealers of its
products sell to a wide range of in-
dustries. NORMA India also cus-
tomizes its technology to suit local
Asian markets. This includes local
manufacturing of engineered join-
ing technology products
and solutions which
are well-estab-
lished in the
mature mar-
kets
around
the world.
MI:
Finally,
could you up-
date on your
R&D structure
for developing In-
dia-specific products?
SL:
The NORMA Group
provides engineered solutions tai-
lored to the customer needs for re-
ducing emissions, leakage, weight,
space requirements and assembly
time. Compatibility with modular-
ized production processes and re-
duced assembly times of our prod-
ucts help them to optimize their
production processes. For this rea-
son, we have developed a compre-
hensive basic research and devel-
opment division.
New legislation has led to
lower emissions thresholds with
which our customers have to
comply. The only way to
do this is by conducting
intensive research and
developing new products
and solutions. Against
this backdrop, we work
together with our custom-
ers to find innovative and
high-performance joining
technology in order to open
up new areas of application for
the existing products. The abil-
ity to directly address the require-
ments of the market and integrate
them seamlessly into new, innova-
tive products is a key part of our
success. We provide products for
current applications to meet the
needs of our customers while keep-
ing an eye on long-term develop-
ments and trends.
We recognize the needs of the
market ahead of time and develop
solutions which can guarantee our
customers an advantage in terms
of innovation. Committed teams
of sales employees and technicians
work jointly on these development
projects.
We take a flexible and innovative
approach to developing the optimal
solutions to meet the requirements
of our industrial customers, no mat-
ter whether it’s a standardized join-
ing element, a multi-component
section or a complex piping system.
NORMA India has recently
started “Global Engineering” ac-
tivities to support global innovation
projects. We have a team of six en-
gineers involved in R&D activities
and expect the team to be strength-
ened in due course.
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component zone