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MOTORINDIA
l
September 2012
tions. The company is quite confi-
dent that the vehicle would be the
ultimate choice for the hospitality
sector, schools, corporates, BPOs,
and for tour and travel fleet opera-
tors.
New offerings
Another new product expected
to be rolled out next year by Force
is a nine-seater van with technical
a license from Mercedes. In fact, a
completely new facility is being set
up at Pithampur for manufacturing
the van. The facility would have an
exclusive body shop, paint shop and
press shop for the product. The com-
pany makes its common-rail engine,
gearbox and axle at the Pithampur
plant which would be its focus plant
in the coming years, with all main
products rolling out from the facil-
ity. Its another man-
ufacturing facility is
located in Pune.
As for the other
successful
prod-
uct, the Trax, 1,000
units are produced
every month. A
variant of the Trax
and also one of the
Trax Gurkha will be
launched soon.
Force Motors cur-
rently has around
150 main deal-
ers and almost the
same number of
additional service
outlets. At present,
exports contribute
only around eight
per cent of sales, but
the company is keen
on raising the level
by tapping potential
markets like Africa
and the UAE.
The company reg-
istered a turnover
of Rs. 2,400 crores
in 2011-12 and is
all set for an impressive growth of
30 per cent this fiscal. With new
projects gathering momentum,
Force Motors is very well focused
on the highly potential segments in
the Indian market.
w
In the fast-growing SCV segment, Force offers the Trump 40. With the
segment evolving well over the last year, the company has plans to de-
velop a completely new line of products with a new engine, chassis and
body. If the project gets the management nod, the company would most
likely come up with a new facility for the platform.
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