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MOTORINDIA
l
September 2012
Apollo Tyres’
higher outlay
on widening product range
The year 2011-12 has
been one of laying a
strong foundation to
pursue Apollo Tyres’
growth strategy for
the next five years. It
seemed the perfect
time to undertake this
exercise, given the un-
certainty in the global
economy. However, the
global and the Indian
economy will both re-
cover soon. Growth will
be back and so will job
opportunities.
Overall, Apollo Tyres’ revenues
have grown by 37 per cent during
the year over the previous one, with
profits continuing to remain de-
pressed due to higher input costs. On
an operational level, the company’s
manufacturing bases in India, Neth-
erlands and South Africa have un-
dergone substantial investments and
product expansion. There has been
a restructuring in the critical area of
research and development to create
greater focus and customer-centrici-
ty. Business Quality as a process has
been deployed across geographies
to create higher efficiencies and to
ensure that the customer’s voice is
heard and suggestions implemented.
There are four strategic directions
Apollo Tyres is globally pursuing
with vigour – deepening its presence
in the home markets, expanding
into new markets, a clear focus on
the environment, green technologies
and society, and finally growth to
achieve these objectives.
Deepening presence in home
markets
Through a combination of the
right products and focus on spe-
cific categories, the company plans
to further consolidate its position in
each of its home markets of India,
South Africa and the European Un-
tyres
By Onkar S. Kanwar, Chairman, Apollo Tyres Ltd.*
* A summary of the speech delivered at the 39th AGM of Apollo Tyres Ltd. at Kochi.
Mr. Onkar S. Kanwar, Chairman, Apollo Tyres Ltd.