Esteem Auto, manufacturer of quality cylinder liners, is stepping up its focus on the OEM segment. The company has very strong presence in the aftermarket, garnering a whopping 95 per cent of its revenue from exports, 40 per cent of which comes from the US market alone and the rest from 47 other countries worldwide.
A regular participant at Automechanika fairs in Frankfurt, Dubai, Shanghai and Brazil and also at bauma, the most important trade fair for the construction and heavy-duty segment, Esteem Auto participated at the IAA Commercial Vehicles exhibition for the first time last year.
Mr. Prakash. M.B., Director – Marketing & Tech., Esteem Auto Pvt. Ltd., tells us: “We have been focused on the aftermarket until now and with our first presence here at the IAA, we are targeting the OEM segment. We are one of the very few companies making special application liners in India and would like to use our available capacity to cater to the OEMs.”
Esteem Auto’s manufacturing facility at Rajkot in Gujarat has a capacity to produce 150,000 liners in one shift monthly. While the entire capacity is currently being utilized, the company can quickly double the output by adding another shift to the production. On the castings side, Esteem Auto has a monthly capacity of 1,200 metric ton of which 800 metric ton is currently being used.
“We have very good quality standards, fully-equipped labs and an in-house foundry at our plant in Rajkot. We started supplying to the domestic market last year and have already bagged orders from some OEM customers. Moving forward, our target is to deliver 20 per cent of our total production to the OEM customers both in India and globally”, signs off Mr. Prakash.