Asian countries to be covered in due course
The American Monster Truck Association (AMTA) has partnered with the Mumbai-based Starlight108 Media to introduce THE MONSTER EXPERIENCE, Monster Truck shows in India for the first time. The SPV will be formed to showcase a series of events in its first leg, touring across four cities of Mumbai, Delhi, Bangalore and Hyderabad. The second phase will see a league format followed by a full-fledged infrastructural base in India.
Starlight108 is planning to set up a complete infrastructure base in India which will cater not only to the Indian markets but also reach out to other Asian countries as well. A series of promotional activities have been planned targeting malls, schools, colleges, etc.
Monster Truck shows are something loved by all ages, including children, teenagers, youth and older generation. Thus the format will be devised in a way that would target a mix of family entertainment and adventure sports enthusiasts in India.
Said Lalit Bhatnagar, Partner, Starlight108 Media Pvt. Ltd.: “India is one of the biggest markets in the world and the fastest growing economy. We are very confident that our efforts are going to yield fruitful results for everyone involved to develop a fun-filled experience for people from all walks of life across age groups. We have got very positive feedback and interest from various brands, companies and individuals we have spoken to so far, and we look forward for a long-term and successful innings of Monster Truck shows in India. We are delighted to have AMTA on board which has done hundreds of successful shows across 17 countries with over 30 years’ experience. We have some of the best trucks and drivers who are all excited to visit India and do some crazy stunts ensuring an unforgettable experience for all”.
Monster Truck shows are one of the most successful live event formats in the US and are expected to be a success in India considering the magnanimity of the concept and spectacular vehicles. These are huge mean machines which are upto 12 feet high, 20 feet long with tires upto 5 feet high and can weigh upto 4500 kg. Monster Truck aims to provide an unforgettable experience to all its viewers and take back memories of a lifetime.