Force Motors inaugurated its second commercial vehicles dealership known as Mahalaxmi Force at Pune on January 17. It was 
inaugurated by the company Chairman, Dr. Abhay Firodia.
The Pune-based Force Motors manufactures small commercial vehicles (SCVs), light commercial vehicles (LCVs), multi-utility vehicles (MUVs) and agricultural tractors. Recently, in a move away from its long-established topline business, the company entered the personal vehicles segment with the launch of its sports utility vehicle, the Force One, in August 2011. This was followed by the launch of the Gurkha, the extreme off-roader vehicle (EOV) in 2013.
Mahalaxmi Force is a modern, fully-equipped dealership with abundant space for display of the full range of commercial vehicles. On display on the inaugural day were a range of vehicles, including the Trump 40 and the recently launched world’s first Monocoque 26-seater the Traveller 26, the Traveller AC and the CNG Traveller School Bus.
The workshop, which is just opposite the showroom, spread over an additional 30,000 sq.ft., is fully equipped with 13 mechanical bays, five body shop bays, two express bays, a dust-free paint shop and washing arrangement, all under one roof. It has state-of-the-art equipment, special tools, trained mechanics and ample stocks of Force Genuine spares to ensure that all routine maintenance is completed efficiently and speedily.
Speaking on the occasion, Mr. Surendra Agarwaal, Partner, Mahalaxmi Force, observed: “I am very happy to be a part of the Force Motors family with the inauguration of our modern commercial vehicles dealership. Force is a well-recognized and reputed commercial vehicle manufacturer with its Traveller and Trax range being immensely popular. I look forward to making a mark in Pune with this modern and fully-equipped dealership.”
Dr. Abhay Firodia, Mr. Naresh Rattan, President (Corp. Sales and Marketing), Force Motors Ltd., and Mr. Surendra Agarwaal, Mr. 
Sumayysh Agarwaal and Mr. Sanjeev Agarwaal, partners of Mahalaxmi Motors, presented ceremonial keys to the first seven customers.
Mr. Surendra Agarwaal, Mr. Sumayysh Agarwaal and Mr. Sanjeev Agarwaal collectively have over 50 years of experience in the auto industry and have been associated with trading of premium cars. They have a reputation in trade circles of being an extremely customer-friendly and service-oriented team.
Based in Hadpsar on Pune-Solapur Road, Mahalaxmi Force is easily accessible for customers from the eastern part of the city.