After engaging with key trucking industry stakeholders – fleet operators, drivers and mechanics – the Go Extra campaign is on a geographic ascendancy, touching base in Gujarat this week. The Go Extra truck has crossed 6 states – Uttar Pradesh, Madhya Pradesh, Telangana, Andhra Pradesh, Tamil Nadu and Karnataka – apart from Delhi, and is spending the current week in the North Western state of Gujarat.
The activation camps held at Surat, Zadeshwar Chokdi in Bharuch, Ranoli in Vadodara, Aslali in Ahmedabad and Mehsana have received fantastic response from all stakeholders, many of whom expressed awe at and lavished praise on the scale and way the entire campaign is being executed, reiterating the kind of impact the initiative is leaving at the ground level. As usual, fleet operators, truck drivers and mechanics from each region were present in large numbers at each location. Representatives from our Title Partner Bridgestone India, Trucking Partner Ashok Leyland, Bearing Partner Delux Bearings, Suspension Partner Jamna Auto and Lighting Partner DH Lighting India were also present in full force and enthusiasm at the activation sites.
Next up, the Go Extra truck will cross over to Rajasthan for the final stretch of events before returning to the National capital by the end of March.