The collaboration will strengthen last mile service corridor for TVS Motor’s three-wheelers in India
Greaves Care, one of the fast-growing multi-brand spares and service arm of Greaves Cotton Ltd., has announced a strategic partnership with TVS Motors to act as authorised service centre for TVS’ three-wheeler vehicles across India. Under this partnership, around 165 Greaves Care Centres will provide service support in the form of free services, warranty, post-warranty and other campaign-related repairs. This tie-up will enable TVS Motors access to Greaves Care’s widespread and established service support for its 3W customers.
TVS Motors will have an assurance of robust service (free service and paid service as per TVS Motors’ policy) support from Greaves Care, enhancing the value proposition of the auto-rickshaws in a competitive market segment. For Greaves Care, this tie-up is yet another opportunity to demonstrate its leadership in three-wheeler service and spares ecosystem within the last mile transportation segment.
Commenting on the partnership, Nagesh Basavanhalli, Managing Director and CEO, Greaves Cotton Ltd., said: “As a responsible brand in the last-mile mobility segment, we have created the multi-brand service and spares ecosystem support for uninterrupted mobility, pan-India.”
“The partnership is in line with our vision to create a robust network of after-sale services for our customers and nurture a long-lasting relationship,” he added.
K.Vijayakumar, President (Automotive Business), Greaves Cotton Ltd., commented: “Greaves Care’s footprint and footfalls have been increasing at a fast rate. We are proud to be associated with TVS Motors and offer our unmatched service portfolio for a hassle-free service to TVS Motors’ 3W drivers. We are happy to provide aftermarket sales support to millions of customers across India and with this new partnership we are excited to extend the same support to TVS Motors’ 3W customers.”
Currently, due to lack of accessible service and support, 3W drivers often face monetary challenges arising out of lengthy down-time in vehicle repairs. Greaves Care provides timely service, quick turnaround time, on-site assistance, genuine spares, post-service support, and experienced mechanics to ensure minimum downtime for 3W drivers. Over 2 lakh customers have benefitted from the professional automotive care service offered at Greaves Care. Today, through 350+ retail outlets, over 5,300 small-format spares outlets and 165 Greaves Care Centres, Greaves Cotton is at the forefront of ensuring uninterrupted mobility for the 3W drivers in the passenger and cargo domain of last-mile commercial mobility as well as electric scooters in the shared mobility segment.