The partnership will cater to factory fill, franchisee workshops, retail, and export segments
Gulf Oil Lubricants India Ltd., a leading global lubricant player, and Piaggio Vehicles (P) Ltd., a pioneer in the three-wheeler sector, announced the signing of a new strategic long-term partnership agreement for marketing of genuine and co-branded oils for commercial vehicles, starting January 2020. These technologically advanced products have been co-developed for the entire range, including the upcoming BS VI vehicles. The agreement was signed by Diego Graffi, CEO and Managing Director, Piaggio Vehicles, and Ravi Chawla, Managing Director, Gulf Oil Lubricants India.
Speaking on the occasion, Diego Graffi said: “As an ongoing commitment to enable Piaggio Vehicles’ customers to use best possible products for their vehicles for optimal performance, we are glad to tie up with Gulf Oil Lubricants India for the entire CV business. Gulf Oil Lubricant India’s technical expertise based on its world-class research and development setup and manufacturing facilities in this region will certainly provide superior value to our 27 lakh customers. We are also confident that this partnership will provide better service levels to our channel partners and also improve availability across all segments.”
Ravi Chawla said: “We are extremely delighted to partner with Piaggio Vehicles as this will help us further grow our business in the OEM segment as well as expand our business in the three-wheeler category. Through this partnership, Piaggio Vehicles’ customers will be able to avail top-of-the-line products to enhance the performance of their vehicles and together we will be able to strengthen the usage of these products with our reach and service initiatives. The partnership will cater to factory fill, franchisee workshops, retail, and export segments. The genuine oils will cater to the franchisee workshops and exports while the co-branded oils will be marketed for the retail segment.”
As of now, Gulf Oil Lubricants India has partnerships with leading OEM manufacturers to provide customised products in India. The company caters to the entire automotive and industrial ecosystem with specialised lubricants to improve performance and deliver superior value propositions. Last year, it signed a multi-year contract with Aprilia Racing Team, an associate of Piaggio Vehicles, for sponsorship of their team in MOTO GP. The brand is present in more than 100 countries across five continents with values of ‘quality, endurance and passion’ as its core attributes. The Gulf Oil International Group’s core business is manufacturing and marketing an extensive range consisting of over 400 performance lubricants and associated products for all market segments.