Happiness Truck 5.0 kicked off its cross-country journey, uniting trucking communities from East to West, fostering collaboration. From flag-off in Guwahati to stops in Alipurduar, Birpara, Dhupguri, Changrabandha and Siliguri the convoy spreads joy and inspiration, symbolizing the dedication of the trucking fraternity towards learning and bringing in operational efficiency.
One industry that always stands for its crucial role in delivering happiness to one and all is the non-stop trucking community. Since 2019, MOTORINDIA has been spearheading a unique campaign, the ‘Happiness Truck’, which aims to spread joy across different parts of India amongst the stakeholders who bring happiness to our household. Yes, The Happiness Truck spreads joy amongst the drivers, mechanics and garage owners, who form the pillars of India’s perennially moving road transportation.
This year, the much-anticipated ‘Happiness Truck 5.0’, powered by Valvoline Cummins as Title Partner, was flagged-off from the attractive city of Guwahati, Assam. Ready to embark on an exciting journey from East to West, from Guwahati to Mumbai, this campaign promises purposeful pit stops at around 22 locations en route.
Organized by MOTORINDIA, India’s leading magazine for the commercial vehicle and truck transport industry, ’Happiness Truck 5.0′ rolls on with the support and backing of top brands in the industry including Valvoline Cummins (Title Partner), Tata Motors (Trucking Partner), Gates (Power Transmission Partner), Tata Green Batteries (Battery Partner) and Lumax (Lighting Partner) all joining hands to make this journey a resounding success.
Flagging Off Unity in Communities
In Guwahati, the flag-off ceremony marked the beginning of this extraordinary adventure. Representatives from partner brands and members of the local trucking community gathered to celebrate the occasion, highlighting the importance of the industry in the region. The event took place at a bustling venue near MGT Motors, Beltola in Guwahati, with key representatives from partner brands and members of the local trucking community, including fleet operators, drivers, and mechanics, in attendance. Partner brands seized the opportunity to showcase their latest products and solutions, aimed at improving fuel efficiency, performance, safety, and comfort, ultimately enhancing the profitability of all stakeholders involved.
Post the flag-off, the Happiness Truck’s first stop was in Alipurduar, West Bengal. Alipurduar in West Bengal, India, is renowned as a pivotal transportation and logistics hub, facilitating the movement of goods and people between northeastern states and the rest of the country due to its strategic location and well-connected road and rail networks. The convoy showcased innovative products and solutions aimed at enhancing efficiency and performance. Mechanics and drivers eagerly explore these offerings, embracing the latest advancements in the industry.
As the Happiness Truck 5.0 moved to Birpara, home to a resilient driver community, the enthusiasm of the trucking community was palpable. Birpara, surrounded by tea gardens, thrives on the dedication and expertise of its transporters, navigating through diverse terrains with skill and precision. The event becomes a festival of sorts, with participants immersing themselves in the excitement and camaraderie.
In Dhupguri, Happiness Truck 5.0’s next stop, industry stakeholders came together to foster collaboration and cooperation. Discussions centered around mutual support and shared goals, propelling the business forward. In Dhupguri, transporters exemplified adaptability, seamlessly managing the intricate logistics of a bustling town while maintaining a close-knit community bond.
The trucking community in the town gathered in high spirits and actively participated in the program, interacting with representatives of the partner brands, trying to know more about the products & solutions displayed and how they can aim them in their business and work, and also enjoying the lighter aspects such as the fun games and refreshments.
Winds of Change, Uplifting Spirits
Changrabandha, border checkpoint in the Cooch Behar district of West Bengal, India, located on the Bangladesh-India border, warmly welcomed the Happiness Truck, highlighting the strong bonds within the trucking fraternity. Mechanics and drivers alike engage with the event, showcasing their commitment to excellence. Changrabandha’s transporters stood out for their resourcefulness, efficiently bridging borders and fostering cross-border trade with their ingenuity and determination. The mechanics and drivers were thrilled to be a part of the experience and thoroughly enjoyed the fun games and team activities as well.
Up next, despite weather challenges, Siliguri provided a scenic backdrop for the journey. The Happiness Truck 5.0 made a memorable appearance in this refreshing town. Mechanics and drivers gathered to witness the magic of the convoy, embracing the spirit of adventure and innovation. Siliguri boasts a dynamic driver community, renowned for their agility and efficiency in managing the vibrant transportation network that connects the region’s diverse landscapes and cultures.
While the cloudy skies provided relief from the summer heat, the windy weather made it impossible to set up our usual canopies, giving our partner stalls a unique look. Despite the breezy conditions, mechanics and drivers in Siliguri were in high spirits, actively engaging in product demos, discussions, and fun activities. The event ended on a delightful note with everyone enjoying refreshments and camaraderie.
As the Happiness Truck 5.0 continues its journey, it leaves behind a trail of joy and inspiration, symbolizing the resilience and determination of the trucking community. Through unity and collaboration, it paves the way for a brighter future for all involved. Stay tuned for updates from Kishanganj, Purnea, Darbanga and Muzaffarpur.