High Energy Batteries India Ltd. (HEB), a late entrant in the field of lead acid batteries, is all set to expand and increase its share in the after-market for automotive and standby applications.
HEB, a leading manufacturer of hi-tech batteries used by the Armed Forces and in launch vehicle applications since 1979, also exports its products to different countries.
The company has its strong ‘in-house’ R&D wing to design and produce batteries like Silver Oxide-Zinc, Ni-Cd and Silver –Chloride Magnesium for stringent applications like underwater propulsion, control guidance, communication, emergency starting, etc. It recently launched its automotive and motorcycle range of batteries for the after-market segment and has also started addressing the growing demand for standby batteries (tubular and VRLA) used for UPS and inverters. In a short span, the company has expanded the range of products from 2.5 Ah to 200 Ah capacity, as also the market network across India.
Perhaps this is the only company, apart from a few others engaged in manufacturing the Ca-Ca range of batteries, with its manufacturing capacity of over a million batteries. It is also catering to the PL business of a few established brands in India. The new generation Panther and high energy brands are manufactured to address ‘long life’ and ‘maintenance-free’ operations under any conditions.
Channel partner appointment is in progress, and the company feels that service to the end-customer is the real driving force behind improvement of after-market business.