Idemitsu launches new high viscosity lubricant for Indian market

Plans to wide product range and expand customer base in country

Japanese company Idemitsu, one of the leading manufacturers and suppliers of high-performance lubricants in India, has launched a premium semi synthetic product, Idemitsu 4T 20W-40 MA engine oil for 4-stroke two wheelers. The new engine oil will provide benefits such as superior protection of engine’s critical parts, higher oxidation stability reducing oil thickening & sludge formation resulting in better reliability and engine cleanliness. Idemitsu, a pioneer of low viscosity engine oil, offers various grade of high-performance engine oil including OEM recommended viscosity grades, such as 10W-30, 10W-40 and more.

India is the largest two-wheeler market in the world with the segment expected to grow to at a CAGR of 3.7 percent. Keeping in mind the increasing demand of more efficient two-wheelers that deliver higher fuel economy without effecting overall performance and protection and with advancement in technology, OEMs are gradually shifting towards high-performance low viscosity engine oils.

Speaking on Idemitsu’s India plans, Yoshitaka Shiraga, Deputy Managing Director, said: “Idemitsu is accelerating efforts to strengthen its business footprint in India by providing more innovative, tailor-made solutions that add value to the country’s proficiency in more efficient vehicles. We continue to support the country’s aspiration to grow sustainably by pushing the boundaries of its expertise and technological advancements. To suffice the current demands, Idemitsu’s state-of-the-art facility having fully automated manufacturing and blending mechanism for manufacturing high quality performance lubricants is set up in Patalganga, Maharashtra. Moving ahead, we are confident enough to strengthen our position as a leading lubricant company by providing energy-efficient and high-performance lubricants, synchronizing with the consumers’ demand. We will continue to operate with safety, ethical behaviours, compliance and social responsibilities that are fundamentals to how we do business.”

Speaking on the new product, Kapil Gandhi, Head – Technical and Marketing, Idemitsu Lube India, stated: “While our major focus will remain on low viscosity products which are recommended and preferred by major OEMs in India, Idemitsu 4T 20W-40MA is our additional offering in the high viscosity segment and has been launched keeping in mind its popularity and demand especially for the older vehicles. It is available in 0.9L and 1L options and is available through Idemitsu Lube India’s pan-India distribution network.”

The Indian automobile industry is going through one of the biggest technological transformation in recent years because of the BS-VI implementation. The BS-VI emission norms have now come into effect and in order to meet the new regulations, manufacturers have had to go to great lengths to comply with these norms. Idemitsu already has the technology and know-how to support OEMs with latest lubricant technology thanks to its hands-on experience as a global lubricant developer that has already partnered with various OEMs in India for their factory fill and service fill applications. Since years, the company has been a frontrunner in technological elevation with focus on creating environment friendly and futuristic products.

As part of reforms oriented towards providing cleaner auto fuels in the country, the government has launched slew of pilot projects that will improve efficiency and reduce emissions drastically as the markets is seeing a significant transition with the need to move towards cleaner fuels like CNG, biodiesel, EV, etc. India is already a big lubricant market and now with high performance and hybrid quality requirements, it has become more interesting and competitive market. Manufacturers are seeking best-in-class technical expertise to lower environmental impact, develop technically-advanced lubricants / futuristic products, and work for the development of society.