On April 10 this year, Indian auto brands will compete on a different turf, the cricket field! What’s the event? It is, Bluechem presents ‘Auto Cup India’ T10 Cricket Invitational Tournament, a first-of-its-kind cricket tournament in India exclusively for auto brands.
Auto Cup India T10 Cricket Invitational tournament presented by Bluechem, will be a one-day tournament to be played at the Thakur Cricket Stadium in Kandivali East, Mumbai, where the Indian auto brands will battle it out for the bragging rights and to be crowned as winners of the first-ever Auto Cup India.
Auto Cup India, the brainchild of Prasad Vaidya and Nalin Shastri of Scoreline Enterprises Pvt. Ltd. and Vijay Shelar of North Star, was born out of passion for cricket and a deep understanding of what drives the Indian automobile industry. The inaugural T10 invitational tournament will have India’s auto brands coming together, competing and uniting for their passion for cricket.
The Bluechem Group, the German additive and car performance enhancement products company, is set to launch its world-renowned automotive solutions in India. Auto Cup India provides a perfect platform for Bluechem to announce their arrival on the Indian automotive landscape. Bluechem has a global presence in 140 countries, offering a range of products such as additives, car care products and performance boosters for vehicles. The range extends from two-wheelers to four-wheelers and heavy vehicles. Currently, Bluechem will be launching a limited range in India, only to ramp up in the future.
MotorIndia is the official media partner and will bring exclusive updates about the tournament. Mumbai Live is the Official Streaming Partner and will broadcast the tournament live on YouTube. Also associating with Auto Cup India are brands such as DB Car Care Solutions as Auto Detailing Partner, Cric-Score as Online Scoring Partner, Eden Rose as Style Partner, 3 Solutions as Telecom Partner and Mapow as Hygiene Partner.