Since several years, Kerala is a high potential market for the SML Isuzu range of products. During 2010-11, SML Isuzu dealers together sold 2,381 units, the highest in the past 25 years. In the current financial year, SML Isuzu has a goal of selling nearly 3,000 units in Kerala.
On December 9, the first sale of the all-new Isuzu IS12T, 12-ton GVW truck was delivered to a cement dealer in Palakkad. The vehicle has a very powerful 5200 cc Isuzu engine churning out 150 hp. The 6+1 gear box, which is also manufactured by Isuzu, is an added advantage for the cement segment.
The SML Isuzu Kerala team has got strong business plans to penetrate into the 12-ton GVW segment with its newly-launched IS12T truck.
The company has more than 30 per cent market share in the 5-10 ton GVW segment in India.
New sales outlet opened
Meanwhile, the company has inaugurated its new sales outlet at Palakkad. Known as Kingston Motors, headed by Mr. Sreekumaran Nair, who is a major player in the auto body building segment from central Kerala. The outlet was inaugurated by Mr. V. Nilakantan, Area Manager, SML Isuzu Ltd.
Situated on Trichur-Palakkad byepass road, the outlet will also be dealing in service and spares of SML Isuzu products for Palakkad district.
Palakkad has always been a strong market for SML Isuzu, with the sales figure crossing 200 vehicles per annum. As a part of increased emphasis on the Palakkad market with new Isuzu products coming into its product range, the company has aggressive business plans for it.
Kingston Motors is an ISO 9001-2008 certified company which is into auto body building with G. Sreekumaran Nair as Proprietor. Kingston has its registered office at Kalamassery, Cochin, which is operating for the past two decades.
Mr. Vimal Raj, an engineer by profession, is its Managing Director.