JK Tyre & Industries Ltd. put on display the best-in-class technology in tyres at the show. Auto-lovers were given a sneak peek into the latest tyres that add to a vehicle’s style quotient in different areas, including India’s largest off-the-road (OTR) tyre, on show.
Visitors experienced the thrill of off-roading at the JK Tyre Ranger Off-road Experience Zone, where they were given a chance to ride with national champions like Hari Singh through a series of hurdles, including a 20 ft metallic hill construction, a 12 ft uneven surface made of boulders and logs and a 30° slanted turn.
The BLAZE Rydr Range Zone was designed to give visitors an idea of the premium two-wheeler BLAZE tyres, built in with hybrid technology. Designed to emulate the success JK Tyre enjoys in the commercial vehicle segment, visitors experienced the tyres on Enfield motorcycles in a 3D setting.
The company’s exhibit was also a major draw at Hall No. 5 of the Federation of Motor Sports Clubs of India (FMSCI) where it displayed JK Tyre’s racing vehicles and a peek into the history of Indian motorsport. As a leading corporate that invests heavily in motorsports, JK Tyre is associated with many championships and events, including the JK Tyre National Racing Championships, JK Racing India Series, ASEAN Rally, SAARC Rally, Indo-Myanmar Army Rally, the Indo-Bhutan Friendship Car Rally and Hornbill Rally.
The JK Tyre displays also offered unique interactive opportunities for visitors to win exciting goodies by taking part in a selfie contest. All that the participants had to do was to click a selfie at one of the experiential zones and share it on social media such as Facebook, Instagram and Twitter under the hashtag #JKTyreAutomania, and they could win an attractive prize.