Kärcher Cleaning Systems Pvt. Ltd. continued its presence at Auto Expo this year through an indoor booth in the garage equipment section and a live demonstration of its automatic car wash system, which was well received by visitors. Having been present in the Indian market for long, the company has built its brand by delivering quality and reliable products which has helped retain its customer base and grow consistently over the years.
Said Mr. Ruediger Schroeder, Managing Director, Kärcher: “This Auto Expo has been extremely good for. We have received a lot of enquiries and have sold quite a number of machines here. We are showing for the first time at this show our automatic car wash system which has received good response. People are looking into the future and want to have new and efficient solutions and that’s what Karcher will deliver them.”
Being a German brand, Karcher obviously comes at a slightly higher cost upfront when compared to other brands in the field. But, as in the case of any quality product developed for long-term use, the overall cost of purchase and maintenance of Karcher systems would end up to be much lower than that of equipment from competing brands.
Has the Indian market matured enough to understand and appreciate lower total operating cost over lower initial cost? Mr. Schroeder replies in the affirmative: “Yes, Indian customers can very well judge that certain products that are a little bit more expensive than others come with much better quality, last longer, have better features, and can offer better solutions on the whole. I think our customers in the Indian market appreciate our brand and understand what our brand stands for.”
With the Indian garage equipment sector becoming highly competitive, following the entry of many global brands in the last few years, it takes a lot of focused effort and a well-planned strategy to be able to emerge successful in the field. When asked as to how Karcher could make a difference to its customers’, the MD stated: “I think there is competition in every industry, which is good because it sharpens our minds, and each company would try and offer a better and a more economical solution than others. We as Kärcher have been in the Indian market for over 20 years and are very well placed for the future. People know and trust our brand and they know they would get innovations from us. We are a very innovative company and offer new products and solutions every year and I think that’s one thing customers appreciate a lot.”
Karcher registered good sales figures in 2015 and is looking forward to further growth in 2016.